Nina Hartmann
Your Trusted Partner from Strategy to Execution
Brand Consulting | Marketing & Communications Leadership | Interim Executive & Freelance Support
I am a results-driven Marketing & Communications Executive with extensive international experience across luxury, art, retail, fashion, and lifestyle. I support brands from strategy to execution, developing long-term brand and communication strategies while also leading the practical implementation — from social and PR initiatives to events and team management.
Working both on mid- and long-term projects, I combine strategic insight with hands-on delivery, helping brands reach targets, strengthen relationships, and build lasting relevance. Whether partnering as a freelance expert or embedding in executive leadership, I ensure that strategy translates into tangible results and sustainable business growth.
Services
Interim Management - CMO/ Head of Marketing & Communications
Strategic Brand Management
Client Service / Account Management
PR & Communication
Cross-functional Team Management
Business Coaching
Business Development & Licensing
Digital & Social Marketing
Affiliate Marketing
Event- & Campaign Management
other Project Management
Experience
Throughout my career, I have developed a proven track record in delivering high-impact marketing initiatives, building strategic B2B/B2C campaigns, and driving global partnership and stakeholder engagement. My expertise spans across national and international markets, where I adeptly navigate shifting industry trends and evolving consumer preferences to tailor impactful strategies.
Whether it’s managing end-to-end campaigns, executing PR plans, or leading cross-functional teams, I am known for my ability to translate research into actionable consumer insights and make strategic recommendations that fuel business growth. My exceptional communication skills—both verbal and written—ensure effective collaboration and alignment with key stakeholders.
Brand Consultant
Hamburg
since 2025
Executive Client Service Director
Hamburg
2021 to 2024
Chief Marketing Officer
New York, Maastricht
2019 to 2020
Brand Consultant
Different Clients
2018 to 2019
Head of Marketing & Communications
Amsterdam
2014 to 2018
Events Director
Amsterdam
2006 to 2018
References
Accor, Aubade, Aldi, Almaty Inn, Amsterdam Fashion Academy, Booking.com, Breuninger, Calvin Klein, Chloé, Christian Louboutin, Deichmann, Diesel Style Lab, Dr. Martens, Dover Street Market Ginza, Ego Eyewear, Farfetch, Gucci, Harrods, Hugo Boss, Indeed, Jil Sander, Justin Alexander, Karl Lagerfeld, KLM, Kunsthal Rotterdam, L’Oréal Luxe Paris, McGregor New York, MediaMarktSaturn, Misericordia, Moda Operandi, Murai, NGV Melbourne, Nokia, OTB - Only the Brave, Ozwald Boateng, PAN Amsterdam, Phaidon, PVH, smart, Staff International, Studio Haebel, SO/ Berlin Das Stue, Swarovski, Urban Sports Club, TEFAF, Tommy Hilfiger, Viktor&Rolf, Visionaire, Vlisco, White Communications, Zalando
Testimonials
“I do not give personal references lightly. When I do, they come from trust, shared paths, and the quiet confidence that grows from working closely over time. Nina is one of those people.
For Studio Haebel she built and hired our associates team with a rare sense for people, rhythm, and chemistry. She reads rooms before others enter them, understands what brands need before it is said out loud, and brings teams together with natural authority and ease.
I have leaned on her in intense moments, demanding brand environments, and projects where details, timing, and tone truly matter. She leads with calm, taste, and humanity, and creates trust with partners, teams, and guests alike. When it matters to me, I work with Nina.”
Fabio Haebel, Partner & Creative Director , Studio Haebel
“Working with Nina was a priviledge and so much fun. She’s a natural leader - calm under pressure, sharp and 100% reliable. We worked together on line opening for both Tommy Hilfiger and Karl Lagerfeld. Nina has tackled complex, high-stakes projects always with ease, delivering best in class results”
Mirjam Schüle, SVP Marketing, Karl Lagerfeld
“I've had the privilege of knowing Nina as a friend, colleague, and peer for nearly 20 years. She is one of the most dynamic and globally-minded professionals I know—fluent in five languages and equally fluent in the worlds of fashion, marketing, and consulting. Nina brings a unique blend of strategic insight and creative leadership. Whether guiding global campaigns or leading marketing transformation initiatives for top-tier clients, she consistently delivers with impact, precision, and a deep understanding of both people and markets. Beyond her professional excellence, Nina is incredibly diplomatic, brings a sharp sense of humor to every room, and is simply a joy to work with—always thoughtful, engaging, and fun.”
Kate Walsh, SVP Global Marketing, Tommy Hilfiger
Let’s chat!
Nina Hartmann
nina@nina-hartmann.com
+49 170 7029187
Hamburg - Germany